Who are we
We’re a women-led brand on a mission to make periods stress-free for all. And our weapon of choice? Soft, breathable, leak-proof period underwear — made with care, backed by science, and tested to absorb everything from period blood to light bladder leaks and daily discharge.
We’re building something bold: a future where every woman can bleed freely, safely, and with dignity. Where period care doesn’t come with shame, discomfort, or plastic waste. Where your underwear works for you — not against you
Why We Started
While studying in Paris for her master’s, Shruti Chand couldn’t stop thinking about the struggles women face during their periods. The painful rashes from pads, the stress of traveling during your cycle, sleepless nights from leaks, and the constant worry — she knew there had to be a better way.
When she came back to India, she made it her mission to take away the stress of periods — not just for women like her, but for the millions of girls who still don’t have access to safe and affordable menstrual products.
That’s how Naarica was born — a name that brings together Naari (woman) and Care, to support every girl with comfort, dignity, and love.
To Keep girls in school during their cycles
To Break the stigma around menstruation
To promote eco-friendly menstrual hygiene
Backed by a Champion
Saina Nehwal x Naarica
In 2025, Saina Nehwal — India’s badminton star and Olympic medalist — joined Naarica as a brand ambassador and investor.
For her, this mission is personal. As an athlete, she’s trained and competed through her period — dealing with pain, leaks, and stress.
“What Naarica offers isn’t just underwear — it’s peace of mind. It’s freedom.” — Saina Nehwal
Together, we’re breaking period barriers, one woman at a time.
Wondering what makes our panty special?
Let us show you!
4 protective layers-moisture-wicking, absorbent, leak-resistant, and antimicrobial
Absorbency ranging from 20ml to 40ml (up to 12 hours of protection)
Crafted with bamboo fabric that’s soft, breathable, and kind to sensitive skin – no more rashes or discomfort.
We’re proud to be lab-tested, German- Certified
We are on mission to solve period stress-not just for privileged women like her, but for the millions of girls across India who still lack access to safe, affordable menstrual products.
We’re more than a brand. We’re a movement.
Explore our Featured Events
SVVN School
Bangalore
Our team, Naari for Naari, organized workshops and distributed period panties to over 500+ girls at Hosur Rd, SVVN School, aiming to empower and support menstruators within the community
Parikram Foundation
Bangalore
30th July 2025 Our team, Naari for Naari, conducted workshops and distributed period panties at Parikram Foundation, empowering and supporting the menstruators in the community.
Nashik Government School
Nashik
Our team, Naari for Naari, in collaboration with Yi Nashik, organized workshops and distributed period panties to over 550+ girls at Makhmalabad Government School, Nashik, with the goal of empowering and supporting menstruators in the community.
Parikram Foundation
Bangalore
29th July 2025 Our team, Naari for Naari, conducted workshops and distributed period panties at Parikram Humanity Foundation, empowering and supporting the menstruators in the community.
Avani Govt Junior College
Bangalore
Our team, Naari for Naari, in collaboration with Yi, conducted workshops and distributed period panties to 250+ girls at Avani Government Junior College, aiming to empower and support menstruators in the community.
Texport Factory
Bangalore